Featured Case Study

Cafe Toh

Client

Cafe Toh

Category

Food & Beverages

Services

Strategy, Production, Editing

The Brief

A room worth staying in

Cafe Toh is as much a room as a menu — art on the walls, food regulars order without looking, and a reason to sit longer than you meant to. We shot it in four parts, each one a different reason to walk in, and cut them so the feed reads as a place rather than a catalogue.

01 / Part

Art vs Artist

The room and the people who make it — work on the walls set against the hands that plate, pour and serve.

Art vs Artist 1View
Art vs Artist 2View
Art vs Artist 3View
Art vs Artist 4View

02 / Part

Dishes That Keep Calling Back

The orders regulars don’t need the menu for, shot to earn the second visit.

Dishes That Keep Calling Back 1View
Dishes That Keep Calling Back 2View
Dishes That Keep Calling Back 3View
Dishes That Keep Calling Back 4View
Dishes That Keep Calling Back 5View

03 / Part

Textures

Close enough to feel it — crumb, foam, grain and glaze at a distance no diner gets.

04 / Part

Vinyls

The other half of the room, and the reason people stay for a second cup.

05 / Part

Specials

Off-menu today, gone tomorrow — the board shot as fast as it turns over.

The Outcome

01

Deliverables

Content Strategy, Reels & Carousels

02

Community

Highly Engaged & Loyal

03

Brand Impact

Stronger Recognition & Recall

Next

Dine & Discover

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